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Strengthening Diabetes Awareness and Self-Care: ADJ’s World Diabetes Day Campaign in São Paulo

Brazil

Associacao de Diabetes Juvenil | 04 Nov 2025

As part of World Diabetes Day, ADJ Diabetes Brasil launched a public campaign in São Paulo focused on early symptom recognition and self-care. 

 

Held on 13–14 November at Barra Funda - one of the city’s largest transit hubs - the initiative offered free activities including an illustrative and interactive “restaurant” with nutrition guidance, at-home exercise demonstrations, blood-glucose testing, and health education provided by multidisciplinary professionals. 

The campaign aimed to increase awareness of diabetes symptoms and encourage people to seek timely care.

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